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While this may be a great concept, the downside is that the advertising
companies also install additional tracking software on your system, which is
continuously "calling home", using your Internet connection and
reports statistical data to the "mother ship". While according to
the privacy policies of the companies, there will be no sensitive or
identifying data collected from your system and you shall remain anonymous,
it still remains the fact, that you have a "live" server sitting on
your PC that is sending information about you and your surfing habits to a
remote location.....
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